Local Home Services

Alex Martinez had built Local Home Services into a trusted name in the community over eight years. His team of skilled technicians provided everything from plumbing and electrical work to HVAC maintenance and home renovations. However, a coordinated attack of fake negative reviews threatened to destroy everything he had worked so hard to build.

"We started getting bombarded with 1-star reviews from accounts that had never used our services," Alex recalls. "The reviews claimed we were unprofessional, overpriced, and did shoddy work. Our Google rating dropped from 4.8 to 3.2 stars in just two weeks. The phone stopped ringing, and our quote requests plummeted by 60%."

Crux Experts immediately identified the pattern of fake reviews and launched a comprehensive reputation defense strategy. We documented the suspicious review patterns, gathered evidence of the coordinated attack, and submitted detailed reports to Google's review team. Simultaneously, we worked with Alex to showcase his recent successful projects and encourage satisfied customers to share their authentic experiences.

"The Crux team didn't just remove the fake reviews—they helped us tell our story," Alex explains. "They showed us how to highlight our best work, respond professionally to legitimate concerns, and create a review strategy that would protect us from future attacks. It was like having a reputation management team that actually understood our business."

Within 30 days, Local Home Services saw a dramatic transformation. All 12 fake negative reviews were removed, and their Google rating recovered to 4.7 stars. More importantly, their quote requests doubled without increasing their advertising budget. "We went from struggling to get three quotes a week to booking 15-20 estimates consistently," Alex says. "The quality of leads improved too—people were calling because they trusted our reviews, not just because we were the cheapest option."

Today, Local Home Services has maintained their strong reputation and continues to grow. They've expanded their team and now serve three counties. "Crux Experts didn't just save our business—they helped us build it stronger than ever," Alex concludes. "We have a reputation defense system in place that protects us from future attacks and helps us showcase our best work to potential customers."