

Stronger Reviews Filtered Out the Tire-Kickers
How Morgan Chen's realty team increased listing appointments and qualified clients through strategic reputation management
Morgan Chen had built a successful realty team over seven years, specializing in luxury properties and first-time homebuyers. Her team was known for its market expertise and client-focused approach. However, a series of fake negative reviews began appearing, claiming poor communication and unprofessional behavior.
"The reviews were completely false - they mentioned transactions we'd never handled and described team members who didn't work here," Morgan explained. "But potential clients were seeing these reviews first, and our listing appointments dropped by 60%. We were losing high-value listings to competitors, even though our actual client satisfaction and transaction success rates were excellent."
Crux Experts implemented a comprehensive reputation recovery strategy, starting with immediate fake review removal across all platforms. We identified patterns in the fake reviews and successfully disputed them with Google, Yelp, and Facebook using evidence of their fraudulent nature.
"The team was incredibly thorough," Morgan noted. "They not only removed the fake reviews but also helped us understand how to prevent future attacks. They set up monitoring systems and taught us how to respond professionally to legitimate reviews while protecting against fake ones."
"The transformation was incredible," Morgan shared. "Within three months, our listing appointments had increased by 250%. Clients were calling specifically because they'd seen our positive reviews online. We went from struggling to fill our calendar to having to turn away potential listings."
The fake review removal not only restored their reputation but also positioned them as the premier realty team in their area. "We're now the go-to destination for luxury properties and first-time homebuyers, and our online presence reflects the quality service we've always provided."
"Stronger reviews filtered out the tire-kickers. More listing appointments from clients ready to move, and our team's reputation is stronger than ever."— Morgan Chen, Team Leader, Premier Realty Group
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